Good Blood Club - "Solidarity Queue"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasil

8112

Título	Solidarity Queue
Agencia	Leo Burnett Tailor Made
Campaña	Solidarity Queue
Anunciante	Good Blood Club
Marca	Good Blood Club
Posted	Noviembre 2015
Sinopsis	Why not use the time being lost in lines to donate blood? Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.
Medio	Promoción y eventos
Director creativo	Alexandre Pagano
Director creativo	João Caetano Brasil
Responsable de conceptos / redactor	Rodrigo Mendonça
Director artístico	Felipe Massis
Productora	Edit 2
Realizador	Francisco Porto
Productor de la productora	Luanda Ide
Productor de la agencia	Celso Groba
Productor de la agencia	Maria Fernanda Moura
Productor de la agencia	Rita Costa
Productor de la agencia	Dudi Bourroul
Responsable de cuentas de agencia	Elton Longhi
Responsable de cuentas de agencia	Guilherme Grigol
Responsable de cuentas de agencia	Anelise Reis
Responsable de cuentas de agencia	Mariana Bedeschi
Media Manager	Ana Baraldi
Media Manager	Eder Cortello
Media Manager	João Gomes
Producer de gráfica	Zezinho Zezinho
Producer de gráfica	Ricardo Sotelo
Media Rep.	Fernanda Lopes
Media Rep.	Aline Cerri
MOTION DESIGN	Christian Balzano