Michael Wong
Creative Director – Brand & Design at Grey Group China
Beijing, Honduras
TítuloPiggy Bank
Agencia
Campaña Piggy Bank
Anunciante Tangshan United European & Haomen Brewery Co. Ltd.
Marca Haomen
PostedSeptiembre 2004
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis Promotion poster, basically to attract beer drinker to consume more of Haomen Beer through a 'change-for-cash' promotion. As beer is consume in large quantity in China, therefore the redemption sums up to quite a lot of money to the drinker and the promotion proved to be a great attraction.
Medio Cartel
Mercado China
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director creativo
Director artístico
Director artístico
Fotógrafo Song Lin
Director artístico
Other

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