Grey Worldwide - "Detergent"

Grey Group China

Grey Group China Beijing, China

4051

Título	Detergent
Agencia	Grey Group China
Campaña	Yellow Line - Grey Worldwide
Anunciante	Grey Worldwide
Marca	Grey Worldwide
Posted	Septiembre 2004
Producto	Agency Self Promotion
Sector Empresarial	Publicidad y comunicación
Sinopsis	HEADLINE: Do not let the competitors kill your product. BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best. STRAP LINE: Grey Worldwide. Injecting life into brands.
Filosofía	With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies.
Problema	With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off.
Medio	Publicidad en revistas
Mercado	China
Fotógrafo	KH Chia
Director creativo	Kevin Lee
Director artístico	Kevin Lee
Director artístico	Wenlong Li
Director artístico	Sam Shen
Responsable de conceptos / redactor	Kaiyu Shen
Director artístico	Michael Wong
Other	Chan Chou Wong