| Título | Sleeplessness |
| Agencia |
Grey Group China
|
| Campaña |
Remedy - Zhaopin.com
|
| Anunciante |
Zhaopin.com
|
| Marca |
Zhaopin.com
|
| Posted | Septiembre 2004 |
| Producto |
Online Recruitment
|
| Sector Empresarial | Páginas de internet (excluyendo ISPs)
|
| Sinopsis | Relieve sleeplessness caused by job hunting. No side-effects. |
| Filosofía | The Zhaopin 'remedy' poster campaign is targeted towards job seekers, by offering them a fast and effective remedy to their stressful task. Zhaopin.com provides comprehensive online services and the largest selection of vacancies in all levels. The posters were used at road shows and in subway trains for captured white collar audiences. |
| Problema | As the dot.coms mushroomed in China, most traditional services follow on. Online recruitment agencies were everywhere and media was cluttered with their ads! How can Zhaopin.com stands out among this saturated market? |
| Medio |
Cartel
|
| Mercado | China |
| Director creativo |
Patrick Png
|
| Responsable de conceptos / redactor |
Kaiyu Shen
|
| Fotógrafo |
Lin Song
|
| Director artístico |
Michael Wong
|
| Other |
Chan Chou Wong
|
