| Título | Outspiration 1 |
| Agencia | Spark44 |
| Campaña | Outspiration |
| Anunciante | Jaguar Land Rover |
| Marca | Land Rover |
| Fecha de primera difusión/publicación | 2021 / 5 |
| Sector Empresarial | 4x4 |
| Filosofía | Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years. The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards. |
| Medio | Prensa y publicaciones |
| Más información | OutspirationHunt.com |
| Director creativo | Chris McDonald |
| Director creativo | Matt Statham |
| Director artístico | Ben Breathwick |
| Responsable de conceptos / redactor | Robi Ganguly |
| Lead Designer | Greg Berry |
| Strategy Director | Liz Wolstenholme |
| Head of UK | Chris Newby |
| Business Director | Hannah Sawford |
| Director de cuentas | Stephanie Taylor |
| Senior Account Manager | Maddie Thew |
| Director of Production | Savana Jones Middleton |
| Media Agency | Dentsu X |
| Global Client Partner | Oliver Wollaston |
| Strategy Partner | Anna Palmer |
| Client Partner | Will Moore |
| Director de cuentas | Daniel Eriksson |
| Responsable de cuentas de agencia | Hugh Fitz-Gibbon |
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