Illinois Council Against Handgun Violence - "Guns ahead"

Y&R Chicago

Y&R Chicago Chicago, Estados Unidos

3700

Título	Guns ahead
Agencia	Y&R Chicago
Campaña	Warning Signs
Anunciante	Stop Handgun Violence
Marca	Illinois Council Against Handgun Violence
Posted	Diciembre 2013
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	Stop Gun Violence at ICHV.org Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.
Medio	Exterior
Director creativo	Bob Winter
Director creativo adjunto	Richard Fischer
Director creativo adjunto	Evan Thompson
Director artístico	Richard Fischer
Responsable de conceptos / redactor	Evan Thompson