SickKids Foundation - "SickKids VS: MomStrong"

Cossette

Cossette Toronto, Canadá

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12469

This ad is part of the ACT Responsible Collection

Marca: SickKids Foundation
País: Reino Unido

Anunciante: SickKids Foundation

Título	SickKids VS: MomStrong
Brief	In the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Agencia	Cossette
Campaña	SickKids VS: MomStrong
Anunciante	SickKids Foundation
Marca	SickKids Foundation
Posted	May 2017
Sector Empresarial	Hospitales & Clínicas
Sinopsis	SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Medio	Televisión
Duración	90 seconds
Productora	Rogue Films
Animation Company	The Mill New York
Realizador	Mark Zibert
Agency Network	Vision7 International Inc.
Holding Company	BlueFocus
Productora	Skin and Bones Film Company
Transfer/Online Facility	The Vanity
Music/Sound Company	Pirate
Media Agency	OMD
Responsable de la creación	Carlos Moreno
Responsable de la creación	Peter Ignazi
Creative Director/CW	Craig McIntosh
Creative Director/AD	Jaimes Zentil
Agency Producer	Dena Thompson
Account Director	Melissa Levenberg
VP, Brand Director	Michelle Perez
Director, Strategy	Fernando Aloise
Chief Strategy Officer	Jason Chaney
Director	Mark Zibert
Productor ejecutivo	Dan Ford
Productor ejecutivo	Liane Thomas
Productor delegado	Jeff Schwartz
Montador	Marka Rankovic
Director of Photography	Mark Zibert
Director of Photography	Eric Kaskens
Flame Artist	Sean Cochrane
Colourist	Andrew Exworth
Music Creative Director	Vanya Drakul
VP, Brand Strategy and Communications	Lori Davison
Director, Integrated Brand Marketing	Kate Torrance
Associate Director, Community Stakeholder Relations	Lisa Charendoff
Marketing Manager	Tina Tieu
Director, Public Relations	Sandra Chiovitti
Manager, Public Relations	Lynn Bessoudo
Coordinator, Public Relations	Madeline Salerno