Título | It's Not Just Organized Crime Who Sell Moonshine To Minors |
Título (Lengua original) | Det Är Inte Bara |
Agencia | Tempel |
Campaña | Moonshine has a slight taste of organized crime - OAS |
Anunciante | OAS |
Marca | OAS |
Posted | Septiembre 2000 |
Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
Lema | Moonshine has a slight taste of organized crime |
Lema (Lengua original) | Hembrändt har en liten bismak av den kriminella världen |
Sinopsis | The billboard campaign consists of several pictures of people with something nasty in their mouth. A rat, a syringe, bullets, a chopped-off finger, a knuckle, etc. The tag line is: Moonshine has a slight taste of organized crime. |
Filosofía | Make the connection between organized crime and moonshine, in the strongest possible way. |
Problema | Moonshine is a growing problem in Sweden. The alcohol is smuggled into the country by criminal organizations who also make money on drugs, weapons and other criminal offences. A fact which very few are aware of. |
Medio | Billboard |
Mercado | Suecia |
Responsable de conceptos / redactor | Anders Tempelman |
Director artístico | Olle Mattson |
Director de fotografía | Robert Nettarp |