Título | Khanyi |
Agencia | M&C Saatchi Abel |
Campaña | Stop Judging. Start Helping. |
Anunciante | WHEAT |
Marca | WHEAT |
Fecha de primera difusión/publicación | 2013 / 1 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Lema | Stop Judging. Start Helping. |
Sinopsis | The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. |
Medio | Prensa y publicaciones |
Más información | http://www.wheattrust.co.za/ |
Director creativo | Sonja Fahn |
Business Director | Wouter Lombard |
Responsable de cuentas de agencia | Sarah McDonald |
Responsable de conceptos / redactor | Kayli Vee Levitan |
Productor | Bronwyn Henry |
Director ejecutivo de creación | Gordon Ray |
Fotógrafo | Gerda Genis |
Director artístico | Sonja Fahn |
Responsable de conceptos / redactor | Carien Eloff |