Gordon Ray
Socio creativo at M&C Saatchi Abel
Cape Town & Johannesburg, Sudáfrica
TítuloKhanyi
Agencia
Campaña Stop Judging. Start Helping.
Anunciante WHEAT
Marca WHEAT
Fecha de primera difusión/publicación 2013 / 1
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema Stop Judging. Start Helping.
Sinopsis The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. 
Medio Prensa y publicaciones
Más información http://www.wheattrust.co.za/
Director creativo
Business Director
Responsable de cuentas de agencia
Responsable de conceptos / redactor
Productor
Director ejecutivo de creación
Fotógrafo
Director artístico
Responsable de conceptos / redactor

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started