| Título | Neighbours |
| Agencia | Wunderman Thompson Singapore |
| Campaña | Neighbours |
| Anunciante | Housing & Development Board, Singapore |
| Marca | Housing & Development Board, Singapore |
| Fecha de primera difusión/publicación | 2020 / 1 |
| Sector Empresarial | Sector inmobiliario |
| Lema | Designed for Life. Not just for Living. |
| Sinopsis | A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life. |
| Filosofía | We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents. |
| Problema | Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents. |
| Resultado | Positive response in social media and brand affinity scores. |
| Medio | Televisión y Cine |
| Duración | |
| Banda Sonora | Song Zu Singapore |
| Más información | https://www.hdb.gov.sg/cs/designedforlife/home.html |
| CGI | MPC Shanghai |
| Responsable de la creación | Farrokh Jal Madon |
| Director creativo | Liyu Min Zie |
| Director creativo | Aarti Nichlani |
| Responsable de conceptos / redactor | Aarti Nichlani |
| Responsable de conceptos / redactor | Farrokh Jal Madon |
| Director artístico | Liyu Min Zie |
| Productor ejecutivo agencia | Kimie Ong |
| Productor ejecutivo agencia | Gwee Wei Wei |
| Chief Strategy Officer | Malati Afridi |
| DIRECTOR DE SERVICIO AL CLIENTE | Gaurav Lalwani |
| Director de cuentas | Fred Eng |
| Responsable de cuentas de agencia | Hazel Lim |
| Film Director | Ros Yusof |
| Director de fotografía | Wutthirai Priyapakdeekul |
| Productor de la productora | Aundrea Bligh |
| Productor de la productora | Billy Choo-Letts |
| Film Editor | Neo Rui Xin |
| Colorista | Ben Conkey |
| Colorista | Taejeong Kim |
| Post-production Producer | Charmaine Wong |
| Online Artist | Joni Raso |
| Music Creative Director | Gerard Fitzgerald |
| Compositor de música | Gerard Fitzgerald |
| Music Producer | Donny Pereira |
| Sound Engineer | Damian Waddell |
| Música | Song Zu Singapore |
| Film Production Company/Photographer | The Prosecution Film Company |
| Postproducción | VHQ Singapore |
| CGI Executive Producer | Jamie Loudon |
| VFX Director | Barry Graves |
| VFX Producer | Pooja Pandya |
| Supervisor de clientes | Florence Keh |
| Supervisor de clientes | Joyce Ng |
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