Título | Doctors Names |
Agencia | Brown Parker & DeMarinis Advertising |
Campaña | Doctors Names |
Anunciante | Baptist Health South Florida |
Marca | Baptist Cardiac & Vascular Institute |
Posted | May 2007 |
Sector Empresarial | Hospitales & Clínicas |
Filosofía | Using real patients, air unscripted TV commercials of success stories. Back up campaign with print ads featuring technology and doctors. |
Problema | Convey to the public the importance of choosing the right healthcare provider for their heart and vascular ailment. |
Medio | Prensa y publicaciones |
Mercado | Estados Unidos |
Director de cuentas | Jason Brown |
Director creativo | Ward Parker |
Fotógrafo | Eddy Perez |
Director creativo | Vincent DeMarinis |