Campbell Company of Canada - "Campbell’s pAIntings"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

8883

Marca: Campbell Company of Canada
País: Canadá

Anunciante: Campbell's

Título	Campbell’s pAIntings
Agencia	Zulu Alpha Kilo
Campaña	Campbell’s pAIntings
Anunciante	Campbell's
Marca	Campbell Company of Canada
Fecha de primera difusión/publicación	2024 / 3
Sector Empresarial	Comida
Sinopsis	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Medio	Televisión
Duración	43 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Responsable de la creación	Brian Murray
Responsable de la creación	Jenny Glover
Director creativo adjunto	Michael Romaniuk
Director artístico	Michael Romaniuk
Director creativo adjunto	Marco Buchar
Responsable de conceptos / redactor	Marco Buchar
Responsable de cuentas de agencia	Alyssa Guttman
Executive Director	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Productor de la agencia	Ola Stodulska
Productor de la agencia	Steven Czikk
Media Agency	Spark Foundry
Media Team	Christina Falconer
Media Team	Doyeon Kim
Media Team	Varun Oza
Post	Zulubot
Productora	Zulubot
Post	Lena Hamady
Post	Sarah Dayus
Online Producer	Lena Hamady
Empresa de creación sonora	Zulubot
Studio	Zulubot
Artista de producción	Mila Lukezich
Executive Strategy Director	Heather Segal
Public Relations	spPR
PR	Sonia Prashar
PR	Aileen O’Sullivan
PR	Nikita Shivdasani
Montador	Oren Michaels
Mix Engineer	Oren Michaels
Studio Manager	Sandra Noto
Studio Manager	Henry Eugenio