| Título | Star or Tunnel |
| Agencia | DDB COLOMBIA |
| Campaña | Imagination in Different Sizes |
| Anunciante | Hasbro |
| Marca | Play-Doh |
| Fecha de primera difusión/publicación | 2019 / 3 |
| Sector Empresarial | Juguetes y juegos |
| Filosofía | Play-Doh, the world-renowned modeling dough for children, has launched a series of simple and colored prints, ones sure to get us all thinking. Led by DDB Colombia, this fun, novel campaign invited people to play with their creativity by posing two simple questions that tested the perception of what they saw while working their imaginations. In this way, DDB Colombia has managed to show that in the various Play-Doh images that can be made all types of stories, adventures and universes can be portrayed. That is to say, creativity and imagination have no limits. This campaign used colored, detailed photos – both outdoor and digital – which emphasized the famous attributes of the modeling dough as well as the infinite possibilities that we can find in a can of Play-Doh. |
| Medio | Exterior |
| Country Marketing Manager | Andrea Pineda |
| Chief Executive Officer | Borja de la Plaza |
| Responsable de la creación | André Pedroso |
| Creative Director | Jorge Valencia |
| Creative Director | Juan Espitia |
| Director artístico | Jorge Valencia |
| Director artístico | Juan Espitia |
| Responsable de conceptos / redactor | Juan Gabriel Aponte |
| Account Director | Paula Botero |
| Head of Production | Dolly Cantor |
| Head of Production | Dario Lozano |
| Digital Studio | Andrés Moreno |
Más creaciones
VER TODOFoodweiser
- MARCA:
- Budweiser
- AGENCIA:
- MullenLowe Delta
DT Assistants
- MARCA:
- Banco Pichincha
- AGENCIA:
- MullenLowe Delta
Island or Whale
- MARCA:
- Play-Doh
- AGENCIA:
- DDB COLOMBIA
Corona thermal insulation paint
- MARCA:
- Corona
- AGENCIA:
- DDB COLOMBIA
Drauzio Varella
- MARCA:
- Todos pela Educação (All for Education Movement)
- AGENCIA:
- DM9DDB
Paulo Freire
- MARCA:
- Todos pela Educação (All for Education Movement)
- AGENCIA:
- DM9DDB