| Título | Camera |
| Agencia | The Leo Burnett Group Thailand |
| Campaña | Where good credited people begin |
| Anunciante | Ayudhya Capital Services Company Limited |
| Marca | Krungsri First Choice |
| Fecha de primera difusión/publicación | 2020 / 3 |
| Sector Empresarial | Tarjetas de crédito |
| Sinopsis | Every year, there are increase in numbers of Thai people struggling with credit card debt. Especially with the group of Gen-Y populations who tempted to have overspending habits. And without thinking about their future’s financial, consequences to negatively impact on their credit scores. Krungsri First Choice Credit Card as a bank that stand for best financial friend. We aim to help Gen-Y not to sink into overwhelming debt with our newly created application’s feature to help warning our friends to be cautious with their spending. Then we created the films sending our messages to Gen-Y people that they will always have a friend on their side and supporting them to have healthy financial credit. Krungsri First Choice. Where good credited people begin. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Sompat Trisadikun |
| Director ejecutivo de creación | Ariyawat Juntaratip |
| Director creativo | Sarut Yungcharoen |
| Director artístico | Sompat Trisadikun |
| Director artístico | Ariyawat Juntaratip |
| Director artístico | Sarut Yungcharoen |
| Director artístico | Pradipa Charnpinyo |
| Responsable de conceptos / redactor | Kittinat prasomsap |
| Account Management Director | Rathawan Sukanake |
| Director de cuentas | Pattra Ketsamathi |
| Ejecutivo de cuentas | Naphat Chiangrat |
| Productor de la agencia | Rungrudee Chinpratan |
| Agency Editor | Thasana Khaothong |
| Agency Editor | Kemachad Gunpai |
| Associate Strategic Planning Director | Nareerat Rattanachaisuwan |
| Planificador estratégico | Praewpakorn Chumsainaayudhaya |
| Planificador estratégico | Arnon Kanchanapun |
| Productora | Factory01 Company Limited |
| Film Director | Wuthisak Anarnkaporn |
| Productor | RUNGTAWAN NANTHASAEN |
| Fotógrafo | Cai LianJie |
| Montaje | Matad Company Limited |
| Montador | Sippanart Olarnsaritkul |
| Retocador | Watcharapong Pongsuwan |
| Music Company | Mellow Tunes Company Limited |
| Sound Production Company | Pumpumpumpum Company Limited |
| Postproducción | One Cool Company Limited |
| Media Agency | Initiative |
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