Krungsri Health Insurance - "Big responsibility man"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailandia

3171

Marca: Krungsri Health Insurance
País: Tailandia

Anunciante: Bank of Ayudhya Public Company Limited

Título	Big responsibility man
Agencia	The Leo Burnett Group Thailand
Campaña	Follow your plans
Anunciante	Bank of Ayudhya Public Company Limited
Marca	Krungsri Health Insurance
Fecha de primera difusión/publicación	2021 / 4
Sector Empresarial	Seguros
Sinopsis	Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning. No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life. Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives. Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs.
Medio	Web Film
Duración	30 seconds
Responsable de la creación	Sompat Trisadikun
Director ejecutivo de creación	Ariyawat Juntaratip
Director creativo	Pathida Akkarajindanon
Director artístico	Pajaree Phoosakolcharoensakdi
Director artístico	Sompat Trisadikun
Responsable de conceptos / redactor	Khamolchanok Masaphan
Account Management Director	Rathawan Sukanake
Director de cuentas	Pattra Ketsamathi
Ejecutivo de cuentas	Sawarin Juntaratip
Productor de la agencia	Rungrudee Chinpratan
Productora	Who Shoots Co.
Productora	Hopewiser Ltd
Realizador	Thapakron U-sakul
General Manager	Chataleena Sawangnet
Assistant Director	Phuttisan Sayanhavikasita
Assistant Director	Thanachote Thaveewitthayakul
Productor ejecutivo	Cattleya Sirisinakorn
Director de producción	Ratchada Sawangnet
Director de fotografía	Anuwat Thongiam
Montador	Tada Wong
Postproducción	Edittide Post Production
Colorista	Sarayuth Pruaksawattanachai
Online Artist	Thanapron Arpapronnopparath
VFX Artist	Decha Phaseerod
VFX Artist	Sakphon Na Pathalung
Postproducción	Pakorn Thamkhantipong
Sonido	S.O.S. Studio of Sound Co.
Sound Engineer	Auttawood Chinchanakarn