Lincoln Financial Group - "Who are you responsible for? "Laces""

FCB New York

FCB New York New York, Estados Unidos

4446

Marca: Lincoln Financial Group
País: Estados Unidos

Anunciante: Lincoln Financial Group

Título	Who are you responsible for? "Laces"
Agencia	FCB New York
Campaña	Who are you responsible for? "Laces"
Anunciante	Lincoln Financial Group
Marca	Lincoln Financial Group
Posted	Abril 2018
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
Medio	Televisión
Duración	32 seconds
Director de publicidad	Dave Wozniak
Director de publicidad	Sarah Blair
Director de publicidad	Kristen Phillips
Responsable de la creación	Ari Halper
Director ejecutivo de creación	Stu Mair
Director creativo adjunto	Hernan Ibanez
Director creativo adjunto	Tara Dobson
Responsable de conceptos / redactor	Anais Benoudiz
Director artístico	Stacy Flaum
Productor de la agencia	Sydney Richardson
Realizador	John O'Grady
Productor ejecutivo	Marci Harriott
Montaje	Cosmo Street
Montador	Luiza Naritomi
Postproducción	The Mill