| Título | Big Since 1973 |
| Agencia | Scholz & Friends Hamburg GmbH |
| Campaña | Big Since 1973 |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Posted | Diciembre 2022 |
| Sector Empresarial | Restaurantes y comida rápida |
| Medio | Exterior |
| Director artístico | Jens-Petter Waernes |
| Director artístico | Julien von Seherr-Thoss |
| Illustrator | Tyler Spangler |
| Illustrator | Birgit Kinder |
| Illustrator | Pablo Fontagnier |
| Illustration | Hyperculture |
| Illustrator | Bamiboy |
| Illustrator | Bardo Hogendoorn |
| Illustration | Artbox |
| Productora | Xi De Sign Heye |
| Additional Credit | Matthias Spaetgens |
| Additional Credit | Jens-Petter Waernes |
| Additional Credit | Bernhard Lukas |
| Additional Credit | Oliver Handlos |
| Additional Credit | Anna Lorenzen |
| Additional Credit | Melanie Menger |
| Additional Credit | Patrick Zachries |
| Additional Credit | Leon Celan |
| Additional Credit | Benjamin Singer |
| Comprador de arte | Kerstin Mende |
| Comprador de arte | Ava Koenig |
| Comprador de arte | Juliane Siedler |
| Comprador de arte | Miriam Wieners |
| VP, Chief Marketing Officer (CMO) | Susan Schramm |
| Director de publicidad | Joern Winkler |
| Director de publicidad | Verena Gschwendtner |
| Director de publicidad | Roland Meves |
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