| Título | Heatwave Auctions |
| Agencia | Saatchi & Saatchi Argentina |
| Campaña | BGH Heat Auction |
| Anunciante | BGH |
| Marca | BGH Air Conditioners |
| Fecha de primera difusión/publicación | 2015 |
| Sector Empresarial | Pequeño electrodoméstico y elementos de decoración para el hogar |
| Sinopsis | During the hot Argentine summer, Del Campo Saatchi & Saatchi Buenos Aires found another original way to sell air conditioners for their client BGH. |
| Filosofía | Del Campo Saatchi & Saatchi Buenos Aires has come up with yet another original way to sell its client BGH’s air conditioners. Presenting ‘Heatwave Auctions’, a typical online auction site, like those that we're all familiar with, but with one small difference: it's the heat of the sun that decides when the auction closes. To do this they developed an auction site synchronized with the national meteorological service during the summer. So when the city of Buenos Aires reached suffocating temperatures, users fought one on one, increasing the amount of the offers made. With this simple idea they were able to sell all of the air conditioners at auction, taking advantage of the best advertising strategy of all - the summer heat. |
| Medio | Case Study |
| Duración | |
| Productora | Landia |
| Production APP Company | Landia |
| Director ejecutivo de creación | Ariel Serkin |
| Director ejecutivo de creación | Rafael Santamarina |
| Director ejecutivo de creación | Juan Pablo Lufrano |
| Director ejecutivo de creación | Mariano Serkin |
| Director ejecutivo de creación | Maxi Itzkoff |
| Director creativo | Matías Eusebi |
| Director creativo | Ammiel Fazzari |
| Responsable de conceptos / redactor | Nicolás Diaco |
| Director artístico | Ezequiel De Luca |
| Head of Art | Mariano Espagnol |
| Senior Art | Fernando Lanuza |
| Agency Chief Producer | Adrian Aspani |
| Productor de la agencia | Maximiliano Beltrán |
| Productor de la agencia | Felipe Calviño |
| Director de cuentas | Ana Bogni |
| Ejecutivo de cuentas | Manuela Sorzana |
| Realizador | JULI FERNANDEZ |
| Productor ejecutivo | Adrián D’Amario |
| Productor | Ale Panzitta |
| Música | Circle of sound |
| Client Information | Mariana Driau |
| Client Information | Daniel Rosenfeld |
| Client Information | Ezequiel Devoto |
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