Jackie Steers
Director ejecutivo de creación at Green Cave People
London, Reino Unido
TítuloPerformance
Agencia
Campaña Va Va Voom - Renault
Anunciante Renault
Marca Renault
PostedAgosto 2003
Producto Clio
Sector Empresarial Automóviles
Lema Va Va Voom
Sinopsis Building on from the Size Matters campaign, the question is raised "What's Va Va Voom". Thierry Henry features in the ad and cool associations are designed to substantiate the answer.
Filosofía The ageny solution was to develop a long term ad roperty using the communication proposition, ‘Clio, the car that gives you extra Vavavoom’. This was achieved by using Thierry Henry who is young, cool, chic, successful and plays with style and panache making him the ideal person to promote th car that embodies the same traits. The campaign consisted of TV, Press, Web, DM, outdoor etc...
Problema Renault wanted to remain ahead of the competition. Our task was to reposition the clio towards a younger audience biasest towards Men without alienating the female audiences.
Medio Televisión
Duración
Mercado Reino Unido
Director creativo
Responsable de conceptos / redactor
Director artístico
Productora
Realizador
Productor de la productora
Productor de la agencia
Actor /Celebridad
Director de cuentas

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