Hovis - "Childhood"

adam&eveDDB

adam&eveDDB London, Reino Unido

7574

Marca: Hovis
País: Reino Unido

Anunciante: Rank Hovis McDougall Limited

Título	Childhood
Agencia	adam&eveDDB
Campaña	Childhood
Anunciante	Rank Hovis McDougall Limited
Marca	Hovis
Fecha de primera difusión/publicación	2006 / 1
Sector Empresarial	Bizcochos, pan, galletas de centeno
Lema	Hovis is for life
Sinopsis	The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
Filosofía	“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
Problema	Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
Medio	Televisión
Duración	40 seconds
Mercado	Reino Unido
Responsable de conceptos / redactor	Dylan Harrison
Director artístico	Feargal Ballance
Productor de la agencia	Richard Chambers
Director de cuentas	Paul Billingsley
Planificador de cuentas	Vicky Holgate
Supervisor depublicidad	Brendan Rice
Productora	hla
Realizador	Simon Rattigan
Cámara (persona)	Bob Pendar-Hughes
Jefe de iluminación	Bob Pendar-Hughes
Montador	Bruce Townend
Montaje	The Quarry
Media Planner	Michelle Olivier
Audio Production Company	Morgan Van Dam