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Nicolas Duval
Nicolas Duval
Director / Graphic Supervisor at \ELSE
Paris, Francia
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TítuloCar 1
Título (Lengua original)Voiture
Agencia
Campaña #DisarmTheRoads
Anunciante VICTIMES & CITOYENS
Marca Victimes & Citoyens
Fecha de primera difusión/publicación 2021 / 2
Sector Empresarial Seguridad Vial
Filosofía Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others.
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