Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, Estados Unidos
Título“Anti-Leak” Campaign
Agencia
Campaña “Anti-Leak” Campaign
Anunciante The Clorox Company
Marca Glad
PostedMay 2019
Sector Empresarial Productos para la casa y mantenimiento
Sinopsis Recently, Clorox’s Glad kicked off its new “Anti-Leak” campaign to promote its Advanced Protection kitchen bag. Created in partnership with FCB Chicago, the campaign features a series of print ads in which Glad’s trash bags help prevent “leaks” related to themes in the entertainment industry. The takeaway? If Glad’s LeakGuard® Technology could have kept these big spoilers in the bag – it can help prevent everyday kitchen trash leaks.
Medio Prensa y publicaciones
Responsable de la creación

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