Specsavers - "Amazing Sight"

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Título	Amazing Sight
Campaña	Amazing Sight
Anunciante	Specsavers
Marca	Specsavers
Fecha de primera difusión/publicación	2021 / 3
Sector Empresarial	Ópticos
Lema	‘Don’t miss a thing this summer’
Sinopsis	WITH the country slowly opening up out of lockdown, we are all looking forward to some amazing sights this summer. But despite 42%* of people noticing a change in their eyesight during the pandemic, Specsavers knows that getting an eye test won’t be the first thing we think about doing. Specsavers’ new campaign, ‘Amazing Sight’, aims to capture the mood of the nation, while fueling conversation to keep an eye test on that ‘to do’ list. From seeing grandparents and newborns, to clocking eyes on that first pint in the pub, the press, outdoor, radio, social and digital campaign encourages people to book online, so they ‘Don’t miss a thing this summer’.
Medio	Exterior
Marketing Director	Chris Carter
Director creativo	Shishir Patel
Director creativo	Richard James
Director creativo	Marco Bezerra
Responsable de conceptos / redactor	Geoff Alderman
Responsable de conceptos / redactor	Lucy Weetman
Director artístico	Neil Brush
Director artístico	Holly Piriou
Creative Producer	Sam Lock
Planificador de cuentas	Pollyanna Evelegh
Client Partner	Rhiannon Hughes
Sound Engineer	Simon Cape
Sonido	Soho Square Studios