| Título | The Handbag |
| Título (Lengua original) | Le Sac à Main |
| Agencia |
DDB Paris
|
| Campaña |
Lupo VW
|
| Anunciante |
Volkswagen
|
| Marca |
Volkswagen
|
| Fecha de primera difusión/publicación |
2001 / 10
|
| Producto |
Lupo
|
| Sector Empresarial | Automóviles
|
| Lema | One of these Days, you'll be Sorry you didn't Pay the Right Price |
| Lema (Lengua original) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
| Sinopsis | We can see a broken pen designed as a luxury one. And the result on a handbag. |
| Filosofía | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
| Problema | How to solve the high price positioning of the car? |
| Medio |
Publicidad en revistas
|
| Mercado | Francia |
| Director creativo |
Sylvain Guyomard
|
| Director creativo adjunto |
Jocelyn Devaux
|
| Responsable de conceptos / redactor |
Olivier Apers
|
| Director artístico |
Hugues Pinguet
|
| Director de fotografía |
Diego Alborghetti
|
