Título | Tree Whoosh |
Agencia | Lowe London |
Campaña | Bio-power - Saab |
Anunciante | Saab |
Marca | Saab |
Fecha de primera difusión/publicación | 2006 / 5 |
Producto | 95 Bio-Power Engine |
Sector Empresarial | Automóviles |
Filosofía | We produced an ad which when viewed from one angle demonstrated the engine's green credentials. Viewed another angle the ad talks about the engines increased performance. |
Problema | Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol. |
Medio | Prensa y publicaciones |
Mercado | Reino Unido |
Director creativo | Ed Morris |
Director artístico | Simon Morris |
Illustrator | Simon Morris |
Director de cuentas | Jo Austen-Olsen |
Ejecutivo de cuentas | Simon Jarvis |
Responsable de conceptos / redactor | Patrick McClelland |