Simon Morris
Global Chief Creative Officer at Amazon.com, Inc.
London, Reino Unido
TítuloTree Whoosh
Agencia
Campaña Bio-power - Saab
Anunciante Saab
Marca Saab
Fecha de primera difusión/publicación 2006 / 5
Producto 95 Bio-Power Engine
Sector Empresarial Automóviles
Filosofía We produced an ad which when viewed from one angle demonstrated the engine's green credentials.

Viewed another angle the ad talks about the engines increased performance.
Problema Saab have a new engine which, uses both bioethanol and petrol. When using bioethanol fuel the engine produces more power than when it uses petrol.
Medio Prensa y publicaciones
Mercado Reino Unido
Director creativo
Director artístico
Illustrator
Director de cuentas
Ejecutivo de cuentas
Responsable de conceptos / redactor

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