Ancestry - "You are your history"

Anomaly Berlin

Anomaly Berlin Berlin, Alemania

Premios

9158

Marca: Ancestry
País: Alemania

Anunciante: Ancestry DNA

Título	You are your history
Título (Lengua original)	Du bist deine Geschichte
Agencia	Anomaly Berlin
Campaña	You are your history
Anunciante	Ancestry DNA
Marca	Ancestry
Fecha de primera difusión/publicación	2019 / 9
Sector Empresarial	Otros
Sinopsis	Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. This brand campaign aims to show how generations of ancestors help make us who we are today.The dramatised, yet factually accurate film tells the story of a family’s journey through the generations as we traverse German history: it begins at the end of the 19th century with a family that moves from the Stettin countryside to Berlin and continues with their son witnessing WWI. His daughter’s Jewish husband is then deported during WWII before their daughter is born. She is then part of the economic boom and is later separated from her husband by the Berlin Wall. In 1989 the family is reunited. All these experiences are reflected in their present-day descendant.
Medio	Televisión
Duración	90 seconds
Director creativo	David Kauder
Director ejecutivo de creación	Frank Hahn
Director creativo	Jordan Dunlop
Responsable de conceptos / redactor	Malu Figuereido
Responsable de conceptos / redactor	Omar Khairy
Director artístico	Yonca Yilmaz
Realizador	Michael Lawrence
Productora	Anorak
Strategist	Dan Ball
Strategist	Anneliese Rapp
Strategist	Joanna Hirst
Business Director	David Barton