Título | Burglar |
Agencia | Y&R London |
Campaña | Police and Crime Commission Campaign |
Anunciante | Police & Crime Commission |
Marca | Police & Crime Commission |
Fecha de primera difusión/publicación | 2012 / 10 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Filosofía | The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. |
Problema | The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Mark Roalfe |
Director creativo | Gethin Stout |
Miembro del equipo creativo | Jamie-Philip Woodington |
Miembro del equipo creativo | Richard Fox |
Fotógrafo | Josh Cole |