Título | Ignite Your Senses |
Agencia | Zulu Alpha Kilo |
Campaña | Ignite Your Senses |
Anunciante | Subaru Corporation |
Marca | Subaru BRZ |
Fecha de primera difusión/publicación | 2022 / 8 |
Sector Empresarial | Automóviles deportivos |
Filosofía | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
Medio | Interactivo |
Duración | |
Colorization | Alter Ego |
Responsable de la creación | Zak Mroueh |
Director ejecutivo de creación | Wain Choi |
Creative Director/ art director | Kevin Sato |
Creative Director, Copywriter | Vinay Parmar |
Director artístico | Randy De Melo |
Director artístico | Mirani Bhatt |
Responsable de conceptos / redactor | Karishma Wadia |
Responsable de conceptos / redactor | Ryan Kukec |
Head of Design | Stephanie Yung |
Diseñador | Rasna Jaswal |
Diseñador | Kevin Sato |
Account Management Team | David Tremblay |
Account Management Team | Corina Wilkes |
Account Management Team | Maura Kelly |
Account Management Team | Hayley Blackmore |
Account Management Team | Robin Scott |
Strategy Team | Heather Segal |
Strategy Team | Carly Miller |
Strategy Team | Shaunagh Farrelly |
Head of Digital | Sean Bell |
Director de publicidad | Don Durst |
Director de publicidad | Cynthia Bouris |
Director de publicidad | Gary Sappleton |
Director de publicidad | Curtis Lang |
Productora | Asymetric Media Ltd. |
Realizador | Kacper Larski |
Director de fotografía | Jeremy Snell |
Postproducción | Zulubot |
Productor | Christine Taranco |
Productor | Tom Evans |
Productor | Adam Palmer |
Productor | Sarah Dayus |
Productor | Laura Dubcovsky |
Productor | Tim Winchester |
Productor | Ola Stodulska |
Productor | Jason Pearson |
Productor | Colleen Allen |
Interactive producer | Ece Inan |
Lead AR Artist | Andrew Martin |
Developer | Jake Edwards |
Developer | Gillian Black |
3D Studio | Studio Soup Limited |
Colorista | Connor Fischer |
Music & Sound Design | SNDWRX |
Ingeniero de sonido | Noah Mroueh |
Montador | Jessie Posthumus |
Editor / VFX Artist | Felipe Chaparro |
VFX Artist | Dan Margules |
Motion Graphics Artist | Cecilia Bernasch |
Fotógrafo | Patrick Tomasso |
Web Developer | Ariana Emond |
Web Developer | Kyle Collins |
Retocador | Nabil Elsaadi |
Retocador | Jim Tinios |
Retocador | Mila Lukezich |
Studio Director | James Graham |
Studio Artist | Jeanette Downes |
Studio Artist | Mila Lukezich |
Studio Artist | Jenny McCracken |
Bottle | Pepper North Artisan Foods |