| Título | Swish of Fabric |
| Agencia |
Wunderman
|
| Campaña |
Spice
|
| Anunciante |
Phonak
|
| Marca |
Phonak
|
| Posted | Noviembre 2011 |
| Sector Empresarial | Médico Equipo
|
| Lema | Let the swish of fabric be music to your customers' ears |
| Filosofía | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
| Problema | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
| Medio |
Prensa y publicaciones
|
| Responsable de conceptos / redactor |
Samuel Textor
|
| Responsable de conceptos / redactor |
Florian Tillmann
|
| Director artístico |
Michael Gallmann
|
| Director artístico |
Silke Heinzelmann
|
| Fotógrafo |
Ted Sabarese
|
| Director ejecutivo de creación |
Roger Ruegger
|
| Responsable de la creación |
Markus Gut
|
