| Título | Hammer |
| Agencia | The Tucker Partnership, Inc. |
| Campaña | For What You Drive and How You Drive It - Pennzoil-Quaker State |
| Anunciante | Pennzoil-Quaker State International Corporation |
| Marca | Quaker State Motor Oil |
| Posted | Noviembre 2000 |
| Producto | 4X4 |
| Sector Empresarial | Automotor |
| Lema | What More Do You Need To Know? |
| Sinopsis | Talent speaks directly to camera in a straightforward manner to grab and hold the viewer's. The action takes place in a non-descript industrial setting. |
| Filosofía | Reinforce the insight that vehicles have changed, while communicating the availability and benefits of new motor oil options that are formulated specfically for these types of vehicles. |
| Problema | Consumers recogize that vehicles today are very different than they were 15, 10, even 5 years ago. They are now bigger, faster and technologically advanced. However, consumers are using the same motor oils in today's highly evolved engines. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Director creativo | Einar Einarsson |
| Responsable de conceptos / redactor | Duc Pham |
| Productor de la agencia | Walt Mitze |
| Realizador | Matthew Penn |
| Actor /Celebridad | Denis Leary |
| Director de fotografía | Adam Kimmel |
| Productora | Creative Film Management |
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