David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Estados Unidos
Campaña HomeworkDirect
Anunciante Mars, Inc.
Marca Uncle Ben's
Fecha de primera difusión/publicación
Sector Empresarial Arroz, pasta, verduras deshidratadas y cereales
Sinopsis Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing.
Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible. 
Medio Interactivo
Chief Creative Officer, Worldwide
Director ejecutivo de creación
Director ejecutivo de creación
Associate Creative Director, Copywriter
Associate Creative Director, Art Director
Director of Production
Business Affairs
Director de cuentas
Jefe de cuentas
Productor ejecutivo

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