|Agencia||BBDO San Francisco|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Arroz, pasta, verduras deshidratadas y cereales|
|Sinopsis|| Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing.|
Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible.
|Chief Creative Officer, Worldwide||David Lubars|
|Director ejecutivo de creación||Matt Miller|
|Director ejecutivo de creación||Steve Rutter|
|Associate Creative Director, Copywriter||Alex Stainton|
|Associate Creative Director, Art Director||Jakub Szymanski|
|Director of Production||Louise Doherty|
|Business Affairs||Jacqueline Djanikian|
|Director de cuentas||Elana Shea|
|Jefe de cuentas||Alexandra Humpherys|
|Productor ejecutivo||Gina LaCurcio|
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