David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, Estados Unidos
TítuloFirst Day Friends
Campaña First Day Friends
Anunciante Cesar
Marca Cesar Dog Food
Fecha de primera difusión/publicación
Sector Empresarial Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Filosofía The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience.

However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends.
Medio Televisión
Responsable de la creación
Responsable de la creación
Director creativo adjunto
Director creativo adjunto
Director artístico
Responsable de conceptos / redactor
Head of Integrated Production
Group Strategy Director
Sound Designer

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