|Título||First Day Friends|
|Agencia||BBDO San Francisco|
|Campaña||First Day Friends|
|Marca||Cesar Dog Food|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Comida para mascotas, productos y servicios para el cuidado de animales domésticos|
|Filosofía|| The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience.|
However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends.
|Responsable de la creación||David Lubars|
|Responsable de la creación||Matt Miller|
|Director creativo adjunto||Michael Cornell|
|Director creativo adjunto||Latasha Ewell|
|Director artístico||Katie Burleson|
|Responsable de conceptos / redactor||Alisha Pagano|
|Head of Integrated Production||Lou Doherty|
|Group Strategy Director||Meredith Krull|
|Audio||One Union Recording Studios|
|Sound Designer||Joaby Deal|
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