Cesar Dog Food - "First Day Friends"

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

4450

Título	First Day Friends
Agencia	BBDO San Francisco
Campaña	First Day Friends
Anunciante	Cesar
Marca	Cesar Dog Food
Fecha de primera difusión/publicación	2018 / 10
Sector Empresarial	Comida para mascotas, productos y servicios para el cuidado de animales domésticos
Filosofía	The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends.
Medio	Televisión
Duración	118 seconds
Responsable de la creación	David Lubars
Responsable de la creación	Matt Miller
Director creativo adjunto	Michael Cornell
Director creativo adjunto	Latasha Ewell
Director artístico	Katie Burleson
Responsable de conceptos / redactor	Alisha Pagano
Head of Integrated Production	Lou Doherty
Group Strategy Director	Meredith Krull
Editor	Dalan McNabola
Production	Park Pictures
Directors	The Mercadantes
Color	Company3
Colorist	Sophie Borup
Audio	One Union Recording Studios
Sound Designer	Joaby Deal
Music	Marmoset