If - "Watch Your Back"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suecia

8530

Título	Watch Your Back
Agencia	Forsman & Bodenfors Göteborg
Campaña	Watch Your Back
Anunciante	If
Marca	If
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Seguros
Lema	Watch Your Back
Sinopsis	In Sweden the number of pedestrians involved in car accidents increase dramatically during the dark winter season. The problem is visibility, something many Swedes solve by wearing a reflector, which halves the risk of being hit by a car. But not everyone does and lowest is the usage among young adults living in cities. The main reason? Vanity. We decided it was time to challenge the general perception. A reflector doesn’t necessarily have to be ugly or uncool to do its job. In November, If Insurance launched a fashion line of outerwear and accessories that function as reflectors in the dark. The garments, made of a reflective fabric, were designed by Swedish fashion label BACK. The garments sold out and had to be reissued after only a couple of days. But more importantly, the fashion line started a conversation among the target audience, about staying visible in the dark.
Medio	Case Study
Duración	160 seconds
Director creativo	Forsman & Bodenfors Göteborg
Responsable de conceptos / redactor	Joakim Labraaten
Director artístico	Silla Levin
Director artístico	Agnes Stenberg-Schentz
Productor de la agencia	Magnus Kennhed
Productora	Folke film
Realizador	Laerke Herthoni
Postproducción	Chimney Pot
Producción musical	Tomas Barfod