| Título | Not staying home Ad |
| Brief | Stay at home, save lives.This guideline shaped Corona communications in Germany and around the world. But we turned it around. Why? Because it's true. For cancer patients and people who did not go for screening, the lockdown did not save their lives. Quite the contrary: the life expectancy of those skipping their hospitalization because of the pandemic dropped significantly – in some cases by decades. When cancer screening numbers were at a dangerous low during the third wave of Corona, we drew attention to the issue with our nationwide print campaign. In a way that doesn't sound like health communication at all. And it doesn't look like it. |
| Agencia | Serviceplan Germany |
| Campaña | Not staying home Ad |
| Anunciante | yeswecan!cer |
| Marca | NGO for Cancer Aid |
| Posted | Noviembre 2021 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Prensa y publicaciones |
| Global Chief Creative Officer | A..x S...ll Sólo para suscriptores |
| Responsable de la creación | Ma....as H....ck Sólo para suscriptores |
| Creative Managing Partner, Germany | Al.....er N...l Sólo para suscriptores |
| Creative Managing Partner, Germany | Ch.....ph E...ke Sólo para suscriptores |
| Managing Partner | M....el J...er Sólo para suscriptores |
| Director creativo | Ma....�us F...t Sólo para suscriptores |
| General Manager | K....in K....el Sólo para suscriptores |
| Director Consulting & Operations | J..a D...er Sólo para suscriptores |
| Senior Account Manager | G...a G...er Sólo para suscriptores |
| Responsable de conceptos / redactor | R...h Me....ig Sólo para suscriptores |
| Responsable de conceptos / redactor | N...m A...s Sólo para suscriptores |
| Director artístico | E...a So....va Sólo para suscriptores |
| Responsable de cuentas de agencia | Al.....er H....nn Sólo para suscriptores |
| Junior Online Designer | P....pp E...er Sólo para suscriptores |
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