Responsable de conceptos / redactor
at
masius I Publicis Consultants
London, Reino Unido
| Título | Generics (Eggs) |
| Agencia | masius I Publicis Consultants |
| Campaña | Power To Your Thinking - London Stock Exchange |
| Anunciante | London Stock Exchange |
| Marca | AIM |
| Posted | Julio 2001 |
| Producto | Techmark |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | Using real-life examples of visionary thinking enabled by the Exchanges capital (such as cures for cancer, new technology and radical ways of working), the campaign seeks to establish firm credentials for the core claim. By extension, the strapline invites the reader to become part of it - to power their own thinking. It is simultaneously promise and challenge. Strong, simple imagery and thought-provoking, agenda-setting headlines encapsulate each example clearly and simply, and each ad remains firmly rooted in the Exchanges key capabilities - size, liquidity, technology. |
| Medio | Prensa y publicaciones |
| Director creativo | Ian Henderson |
| Director artístico | Ian Otway |
| Responsable de conceptos / redactor | Surrey Garland |
| Fotógrafo | Allain McPhail |
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