McDonald's - "Lawyer"

Leo Burnett

Leo Burnett London, Reino Unido

6399

Título	Lawyer
Agencia	Leo Burnett
Campaña	The Big Mac
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2014 / 2
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One.
Medio	Televisión
Duración	40 seconds
Productora	Sonny London
Montaje	Marshall Street Editors
Efectos especiales	MPC LDN
Audio Post Production	Jungle Studios
Director de publicidad	Alistair Macrow
Director de publicidad	Steven Hill
Responsable de conceptos / redactor	Matt Lee
Director artístico	Peter Heyes
Director creativo	Adam Tucker
Director ejecutivo de creación	Justin Tindall
Productor de la agencia	David White
Media Agency	OMD
Media Planner	Kathryn Armstrong
Media Planner	Grace Cowey
Realizador	Fredrik Bond
Cámara (persona)	Tim Maurice-Jones
Productor de la productora	Sara Cummins
Montador	Tim Thornton Allen
Efectos especiales	Dionne Archibald
Sonido	Owen Griffiths