| Título | Nut & Bolt / Fruit Stand |
| Agencia | Brand Architecture International New York |
| Campaña | Basics By Armani |
| Anunciante | Armani Exchange |
| Marca | Armani Exchange A/X |
| Posted | Febrero 2001 |
| Sector Empresarial | Ropa, moda y calzado |
| Sinopsis | How to make basics worthy of the name Giorgio Armani. First came the nut and bolt to announce his new stores, then the fruit stand for spring. Both are based on Armani's vision of A/X as a cross between an Army PX and a food market. Within six months after the first store opened, A/X doubled its sales projections for the year and the campaign won a Gold EFFIE award for advertising effectiveness. |
| Medio | Prensa y publicaciones |
| Mercado | Estados Unidos |
| Director creativo | Marty Weiss |
| Director artístico | Marty Weiss |
| Director creativo | Nat Whitten |
| Responsable de conceptos / redactor | Nat Whitten |
| Responsable de conceptos / redactor | Paula Dombrow |
| Fotógrafo | Mark Weiss |
Más creaciones
VER TODOSpotlight
- MARCA:
- Bubblicious
- AGENCIA:
- J. Walter Thompson New York
Bullet
- MARCA:
- Wild Aid
- AGENCIA:
- J. Walter Thompson New York
Unbuttoned / Not all Suits
- MARCA:
- Armani Exchange A/X
- AGENCIA:
- Brand Architecture International New York
Nietzsche, Kafka, Woolf
- MARCA:
- Bass Ale
- AGENCIA:
- Brand Architecture International New York