| Título | Hard to Impress |
| Agencia | Ogilvy Germany |
| Campaña | Hard to Impress |
| Anunciante | Deutsche Bahn |
| Marca | Deutsche Bahn |
| Fecha de primera difusión/publicación | 2012 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Sinopsis | As part of the big German Rail „employer branding“ campaign our TV commercial aimed to attract young people – especially women – to apply for jobs at German Rail.An overly self-confident man tries to chat up a lady in a bar by boasting about his sports car. But he gets more than he bargained for when the woman reveals that she is driving a much faster and more powerful machine – A German Rail Inter City Express train, in fact. The lady is no actress; she’s a real train driver. |
| Medio | Televisión |
| Productora | Jo! Schmid Filmproduktion GmbH |
| Productor de la agencia | Jennifer Porst |
| Realizador | Martin Schmid |
| Responsable de conceptos / redactor | Stephan Vogel |
| Director artístico | Stephan Vogel |
| Director ejecutivo de creación | Stephan Vogel |
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