Pablo Travieso
Director creativo at J. Walter Thompson Argentina
Buenos Aires, Argentina
TítuloGet Married
Título (Lengua original)Casamiento
Agencia
Campaña Pressure - Lays
Anunciante PepsiCo Inc.
Marca Lay's
Fecha de primera difusión/publicación 2006 / 8
Producto Aired Lay's
Sector Empresarial Tentempiés de aperitivo
Lema Lighter, drier and less fat.
Sinopsis The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model.
Filosofía The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered.
The new Aired Lay’s bring some “air” into women’s lives.
Problema Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time.
Medio Televisión
Duración
Mercado Argentina
Director creativo
Responsable de conceptos / redactor
Ejecutivo de cuentas
Realizador
Productor de la productora
Director de fotografía
Director creativo
Director artístico
Productor de la agencia
Productor de la agencia
Director de cuentas

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