| Título | The Skin Trade |
| Brief | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| Agencia | Wunderman Buenos Aires |
| Campaña | The Skin Trade |
| Anunciante | Flow/Fundación Manos Abiertas |
| Marca | Flow/Fundación Manos Abiertas |
| Posted | Diciembre 2020 |
| Sector Empresarial | Cultura, ocio y deporte |
| Sinopsis | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month. We just had to cross the real world with the virtual one. Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange: Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| Medio | Interactivo |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Daniel Minaker |
| Responsable de la creación | Sebastian Castañeda |
| Responsable de la creación | Natalia Benincasa |
| Director creativo | Fernando Rossini |
| Responsable de conceptos / redactor | Juan-Pablo Santoro |
| Director artístico | Luciano Groba |
| Creative Operations Manager | Paula Akel |
| Jefe de cuentas | Andrés Bouquet |
| Ejecutivo de cuentas | Pedro Bueno |
| Planificador de cuentas | Mariel Fucci |
| Planificador de cuentas | Sabrina Llonto. |
| Agency TV Producer | Josefina Espil |
| Productor de la agencia | Belen Solimano |
| Productor de la agencia | Julia Lagos |
| Chief Executive Officer (CEO) | Vanina Rudaeff |
| Montador | Leandro Ramirez |
| Music Band | Violeta Music |
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