| Título | TD Coin Posters |
| Brief | To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible. |
| Agencia |
Leo Burnett Toronto
|
| Campaña |
TD Coin Posters
|
| Anunciante |
Dominion Bank
|
| Marca |
Coin Posters
|
| Posted | Noviembre 2019 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa
|
| Sinopsis | 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money. |
| Medio |
Case Study
|
| President |
Ben Tarr
|
| Responsable de la creación |
Judy John
|
| Director creativo |
Lisa Greenberg
|
| Director creativo |
Chris Munnik
|
| Director creativo |
Kerry Reynolds
|
| Redactor digital |
Dave Thornhill
|
| Designer/Art Director |
Dejan Djuric
|
| Developer |
Dan Purdy
|
| Developer |
Alex Dabic
|
| Productor de la agencia |
Alex Postans
|
| Print Producer |
Gord Cathmoir
|
| Print Producer |
Kevin Stephen
|
| Print Producer |
Barry Durocher
|
| VP, Group Account Director |
Laurie Freeman
|
| Director de cuentas |
Brian Poleck
|
| Director de cuentas |
Genevieve Cote
|
| Ejecutivo de cuentas |
Brandon Sellers
|
| Chief Strategy Officer |
Brent Nelson
|
| Planificador estratégico |
Shweta Bhatnagar
|
| Fotógrafo |
Arash Moallemi
|
| Productora |
Flash Reproductions
|