EAA - "Calling Attendance"

Across the Pond

Across the Pond London, Reino Unido

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1402

This ad is part of the ACT Responsible Collection

Marca: EAA
País: Reino Unido

Anunciante: Education Above All

Título	Calling Attendance
Agencia	Across the Pond
Campaña	Calling Attendance
Anunciante	Education Above All
Marca	EAA
Fecha de primera difusión/publicación	2021 / 9
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Filosofía	With fear that most schools in Afghanistan could be closed after the Taliban swept to power last month, Education Above All (EAA), a global foundation protecting the right of children and youth to quality education, is launching a new campaign to highlight the deliberate attacks on children’s education around the world. The campaign, created by global creative agency Across the Pond, is being launched on 9th September to coincide with the UN’s annual International Day to Protect Education from Attack, to draw attention to the plight of more than 75 million three-to-18-year-olds living in 35 crisis-affected countries, including Afghanistan, Syria, the Philippines, Sudan and Ukraine, and their urgent need for educational support. The campaign launches with a powerful, heart-rending film named ‘Calling Attendance’, which shows a school teacher calling out names from the register. As she calls out each name, the children answer “here” - but not from the classroom. Instead, we see them answering from their own stark realities: a child soldier polishing weapons rather than studying, a refugee fleeing conflict with just the clothes on her back, a traumatised young boy in a bomb-damaged ruin as war rages around him, and scared young girls facing sexual assault and kidnapping. The beautifully shot but unflinching film aims to illustrate that when children are not in school they are often somewhere much worse. The film will be streamed live as part of a virtual event organized by EAA in partnership with UNICEF, UNESCO, and the Office of the UN Special Representative for Children and Armed Conflict on the UN’s annual International Day to Protect Education From Attack on 9th September. EAA will be sharing the film across all its social channels and wants as many people as possible to do the same to help protect the education of the world’s most vulnerable children and to put pressure on those in power across the world to do so too. Every day, children have their education destroyed because of war, sexual exploitation, murder, kidnapping and military occupation of schools committed by those with political, ideological and military motives. EAA is trying to stop this and persuade world leaders that education is a human right and should be a top priority. EAA focuses on protection and provision of education during war, conflict and insecurity and has programmes that protect and provide education in the world’s most challenging conflict zones. EAA is currently adapting some of its long-distance learning materials specifically to help Afghan refugees around the world. The International Day to Protect Education From Attack was first launched by the UN in May last year, during the COVID-19 pandemic that led to a historic disruption of education with 1.6 billion learners affected, in order to highlight the plight of children and youth in under-resourced communities and conflict zones. Last year’s UN event launched with the award-winning film ‘Boy Soldier’, also created by Across the Pond.
Medio	Interactivo
Duración	94 seconds
Productora	Across the Pond
Director ejecutivo de creación	Jim de Zoete
Productor ejecutivo	Anna Brent
Responsable de la producción	Tom Dore
Miembro del equipo creativo	Maggi Machado
Miembro del equipo creativo	Nick Alden
Realizador	Nathan Sam Long
Senior Producer	Matt Mager
Director de fotografía	Oliver Ford
Montador	Phil Currie
Montaje	CHEAT London
Sound Designer	Luis Issermann
Director de producción	Viviana Cabral
Jefe de decorados	Jakob Gierse
Casting Director	Emma Garrett
Coordinating Producer	Ryan Chittenden
Supervising Producer	Zeina Awad