Renault - "Call car manufacturers 3"

Publicis Conseil

Publicis Conseil Paris, Francia

1173

This ad is part of the ACT Responsible Collection

Marca: Renault
País: Francia

Anunciante: Renault

Título	Call car manufacturers 3
Agencia	Publicis Conseil
Campaña	Time-Fighters Program
Anunciante	Renault
Marca	Renault
Fecha de primera difusión/publicación	2023 / 5
Sector Empresarial	Automóviles
Sinopsis	Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Filosofía	The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world.
Medio	Redes Sociales
Productora	Big Productions
Responsable de conceptos / redactor	Mathieu Degryse
Director artístico	Yves-Eric Deboey
Worldwide Creative Director	Marcelo Vergara
Global client lead	Hugues Rebout
President	Agathe Bousquet
Responsable de la creación	Marco Venturelli
CCO/CEO	Marco Venturelli
Responsable de cuentas de agencia	Emmanuelle Woehrel
Responsable de cuentas de agencia	Mathilde Ferail
Productor de la productora	Raphaël Carassic
Productor de la agencia	Sarah Bouadjera
Director de fotografía	Sylvestre Dedise
Post-production Producer	Natacha Dolard
Director creativo	gurvan Prioul
Post-production Producer	Claire Ruszniewski
Montador	Alice Moine
Montador	Sebastien Mingam
Responsable de cuentas de agencia	Faustine Leblan
Digital Lead	Julien Bezault
Art Director Assistant	Jonathan Levain
Responsable de cuentas de agencia	Clotilde Pinto
Productor de la productora	Paul Barrois
Postproducción	Firm