Orange - "Chabal Le Duel"

Buzzman

Buzzman Paris, Francia

9590

Título	Chabal Le Duel
Agencia	Buzzman
Campaña	Chabal Le Duel - Orange
Anunciante	Orange
Marca	Orange
Posted	Diciembre 2008
Producto	OrangeFoot
Sector Empresarial	Servicios de telecomunicaciones
Lema	www.chabal-le-duel.com
Sinopsis	View a viral video on a website and control it with your cellular phone? This new technology was at the heart of the campaign by Orange to promote their OrangeFoot broadcasting service. Using internet and telecommunications media, you can help rugby champ Sebastien Chabal kick a penalty shot. After providing info online, you get a call from Chabal asking you what direction to aim the shot. Then choose by pressing certain buttons on your mobile. The clever mix of advertising meant that the buzz was indeed a goal reached. The campaign won several honors at the Festival de la Publicité de Méribel in 2008.
Medio	Case Study
Duración	280 seconds
Director creativo	Georges Mohammed-Chérif
Executive Officer	Anne-Cécile Ladegaillerie
Director artístico	Sébastien Partika
Responsable de conceptos / redactor	Edouard Olhagaray
Costume Management	Yasmina Abdelilah-Bauer
Marketing & Sales Director	Salomon Cohen