Solace Subplus - "Macrodosing"

Barbarian

Barbarian New York, Estados Unidos

Premios

9875

Marca: Solace Subplus
País: Estados Unidos

Anunciante: Solace

Título	Macrodosing
Agencia	Barbarian
Campaña	What Could Go Wrong
Anunciante	Solace
Marca	Solace Subplus
Fecha de primera difusión/publicación	2018 / 11
Sector Empresarial	Páginas de internet (excluyendo ISPs)
Filosofía	Barbarian and Alkemy X director Rob Boocheck team up to show that human missteps can make even successes go splendidly awry in a two-spot campaign for message broker corporation Solace. With a solution meant to bring peace, as its name implies, the brand asks: what could go wrong? The spots, cut by Gattie and Lopez editor and Partner Chuck Willis, each imagine a rabbit-hole comedy of errors showing that even a victory can lead one down a path of tumult. In “Macrodosing,” a freshly-promoted employee recovering from a night of celebration accidentally swipes her co-worker’s ‘experimental’ cold brew, resulting in a psychedelic caffeine joyride. Meanwhile, in “Mitt,” an excitable coder mansplains his way out of a simple email typo and into a long night of invention to save his ego. Both wacky scenarios start with Solace, position Solace as a dynamic workplace solution--that can’t quite account for the TT of human error. The campaign demystifies the company’s suite of products, which apply proven networking techniques to the technology areas of messaging middleware and content distribution, by combating the complexities with dry, witty humor.
Medio	Televisión
Duración	60 seconds
Chief Marketing Officer	Mychelle Mollot
Marketing Director, Campaigns & Digital	Chris Wolski
Director ejecutivo de creación	Leo Leone
Director del grupo de creación	Kevin Chan
Director creativo adjunto	Adam Leong
Director creativo adjunto	Jonathan Ong
Productor ejecutivo	Joe Guyt
Account Director	Katie DeSimone
Account Associate	Matt Campo
Productora	Alkemy X
Director	Rob Boocheck
Productor delegado	Trevor Herrick
Director of Production / Executive Producer, Live Action	Jim Huie
VP, Business Development	Sara Iverson
Production Coordinator, Live Action	Hayley Savage
Editorial	Gattie and Lopez
Editor	Chuck Willis Editor
Productor ejecutivo	Sue Willis
Post Producer	Sebastian Greene