Nissan - "Doctor's Visit"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Estados Unidos

6414

Título	Doctor's Visit
Agencia	TBWA\Chiat\Day New York
Campaña	Doctor's Visit
Anunciante	Renault
Marca	Nissan
Fecha de primera difusión/publicación	2017
Sector Empresarial	Automotor
Filosofía	Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.
Medio	Radio
Duración	58 seconds
Global Chief Creative Officer	Chris Garbutt
Director ejecutivo de creación	Wade Alger
Director ejecutivo de creación	Erik Vervroegen
Director ejecutivo de creación	Neil.A Dawson
Creative Director	Brent Singer
Creative Director	Darren Borrino
Creative Director	Rob Rutherford
Responsable de conceptos / redactor	Rob Rutherford
Responsable de conceptos / redactor	Jenny Glover
Productor ejecutivo agencia	Jason Souter
Agency Producer	Olivia Whyte
Productora	Pirate Group Toronto
Director	Tom Eymundson
Producer	Maggie Blouin Pearl
Audio Engineer	Keith Ohman
Voice-Over	Keith Dinicol