| Título | Cuba Made Me |
| Agencia | M&C Saatchi Group |
| Campaña | Cuba Made Me |
| Anunciante | Pernod Ricard |
| Marca | Havana Club |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Filosofía | M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically Cuban rum brand, Havana Club is ubiquitous in and around the streets of Havana. To help with audience appeal and a desire to convey a more authentic and gritty aspirational aesthetic, the campaign distances itself from the tourism clichés of beaches, vintage cars and salsa and instead focuses on the young Cubans uniquely shaped by Havana, its culture and its streets. Launching in Germany this spring ‘Cuba Made Me’ portrays Cuba’s young and creative street artists, dancers and bartenders as the main protagonists. The fully integrated campaign is planned to run throughout the summer with the ambition to roll out to other European markets later in the year. The campaign will launch with a :20s TV spot, and will then expand on themes in the TVC through a series of online and social activity featuring the young street Cubans and exploring Cuban streetstyle, streetart, streetfood, club and bar scenes. The campaign will be supported in owned channels including cuba-made-me.de, Facebook and Instagram with the campaign hashtag #CubaMadeMe intended to encourage further audience engagement. The idea will be activated Germany-wide with events and experiential activity at on and off trade outlets. |
| Medio | Televisión |
| Duración | |
| Mercado | Cuba |
| Online | Absolute Post |
| Director ejecutivo de creación | Justin Tindall |
| Deputy Executive Creative Director | Mark Goodwin |
| Head of Art | Grant Parker |
| Creative | Will Bates |
| Creative | Curtis Brittles |
| Chief Client Officer | Jeremy Hemmings |
| Account Director | Matthew Hennell |
| Agency producers | Barney Ferguson |
| Agency producers | Caroline Angell |
| Productora | London Alley |
| Director | Courtney Phillips |
| Producer | Adam Farley |
| Productor ejecutivo | Jess Bell |
| DOP | Joe Cook |
| Montador | Final Cut - Ben Stephens. |
| Flame Artist | Ben Robards |
| Nuke Artist | Jack Kennedy |
| Producer | Nathan Hoad |
| Production Director | Belinda Grew |
| Sound | LFO - James Saunders |
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