Nordstrom Shoes - "Cardboard Box"

DDB Canada

DDB Canada Vancouver, Canadá

11705

Título	Cardboard Box
Agencia	DDB Canada
Campaña	Shoes That Move You
Anunciante	Nordstrom
Marca	Nordstrom Shoes
Fecha de primera difusión/publicación	2014 / 9
Sector Empresarial	Ropa, moda y calzado
Lema	Shoes That Move You
Sinopsis	The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them. The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes
Medio	Web Film
Duración	30 seconds
Audio Post Production	Vapor Music Group
Director ejecutivo de creación	Cosmo Campbell
Director ejecutivo de creación	Dean Lee
Responsable de conceptos / redactor	Jon Mandell
Director artístico	Brandon Thomas
Productor de la agencia	Karen Brown
Business Director	Michelle Kitchen
Director de cuentas	Amanda Waye
Director de proyectos	Kimberly Billan
Planificador estratégico	Rob Newell
Social Media Strategist	Derek Lau
Productora	Soft Citizen
Realizador	Yael Staav
Director de fotografía	Chris Mably
Productor delegado	Merrie Wasson
Postproducción	Cycle Media
Montador	Matthew Griffiths
Montador	Rob Doucet
Colorista	Claudio Sepulveda
Ingeniero de sonido	Andrew Harris
Audio House Producer	Natalie Schnurr