| Título | Demon Baby |
| Agencia | adam&eveDDB |
| Campaña | Volkswagen Brand 1995-2001 |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Junio 2002 |
| Producto | Lupo |
| Sector Empresarial | Automóviles |
| Filosofía | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as booskting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Jeremy Craigen |
| Director creativo | Ewan Patterson |
| Director de publicidad | Andrew Coombe |
| Director creativo | Chris Barraclough |
| Director creativo | Sam Ball |
| Director creativo | Dave Bedwood |
| Planificador de cuentas | Hannah Wren |
| Director de publicidad | Rod McLeod |
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