Policy Expert - "Insurance for People Like You"

The Corner

The Corner London, Reino Unido

13900

Marca: Policy Expert
País: Reino Unido

Anunciante: Policy Expert

Título	Insurance for People Like You
Agencia	The Corner
Campaña	Home Insurance for People Like You
Anunciante	Policy Expert
Marca	Policy Expert
Fecha de primera difusión/publicación	2021 / 10
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	Today sees the launch of a new brand campaign from the UK’s no.1 rated home insurance provider, Policy Expert. Developed by independent creative agency, The Corner, ‘Insurance for People Like You’ is about a brand that thinks customer-first, counter to a category synonymous with small print confusion and renewal run-arounds. Since launching in 2010, Policy Expert is now trusted by over 900,000 customers nationwide. They have taken to TV for the first time to build on this brand awareness and invite audiences to discover an insurance provider who does things a little differently. Quote from Andrew Elder, Policy Expert: “Insurance often isn’t good enough for regular people; it’s boring, complicated, and hard to trust. Policy Expert provides home insurance that treats people honestly and openly. It’s for people like Darren in our TV campaign, who’d rather be playing with power tools than playing the insurance switching game!” Quote from Tom Ewart, Chief Creative Officer & Founder, The Corner: “Our latest work for Policy Expert is a true brand transformation: from new logo and brand identity through to website and TV campaign, all celebrating the customer. Darren is a normal everyday bloke who’s got better things to be doing than worrying about the price of his home insurance. Special thanks to director Vince Squibb for strong casting and the yellow pants.”
Medio	Televisión
Duración	30 seconds
Media	the7stars
Chairman & CEO	Tony Deacon
Head of Sales Marketing	Daniel Bunyan
Marketing Strategist	Andrew Elder
CCO & Founder	Tom Ewart
Miembro del equipo creativo	Max Lowe
Miembro del equipo creativo	Max Lom-Bor
Strategy Director	Andrew Blakeley
Head of Production	Lauren Gray
Business Director	Fiona Bonar
Producción	Academy
Realizador	Vince Squibb
Productor ejecutivo	Simon Cooper
Productor	Tom Cartwright
Director de producción	Antonia Vickers
Director de fotografía	Stephen Keith-Roach
Montador	Scott Crane
Post	The Mill London
Post Producer	Hannah Jarrold
Grade	James Bamford
Sound Designer	Parv Thind
Music Supervisor	Andy Rogers
Compositor de música	Benny Goodman